Partnering and supporting the innovative start-up in pioneering technology with a tangible brand strategy and identity; uniting leadership development experts with clients and customers in a shared vision.
Gadi Ben-Dov, CEO of U&Me, with his extraordinary global vision for a connected world is on a mission to provide a new way of communicating at all levels of interaction between human beings which result in powerful, free and happy people: fully self-expressed in creating what they desire for themselves and others. U&Me chooses OneTerra as its technology and marketing partner with the ultimate goal of contributing to peace in the world.
Organizing several workshops with U&Me led to defining the direction of its core business, and technology direction and also creating an identity system to transport it. Through suitable design and strategy measures, e.g. wording as well as design of packaging and refrigerators, we established U&Me as the innovative organisation to fulfill its purpose and vision.